Reports & Studies

Downtown Development Reports

In Summer 2014, the Downtown Investment Authority (DIA) Board adopted an Business Investment and Development Plan (BID Plan) comprised of an updated Community Redevelopment Area Plan, as well as a Business Investment Strategy and Market Feasibility Study. Combined, the plans and study guide the development and redevelopment of Downtown, create incentive programs, and identify strategic public investment projects.

Updating the BID Plan for Downtown

The DIA is currently working with a consultant to update the current BID Plan for Downtown, which includes the Community Redevelopment Area Plans. This update is in progress and focuses on four major elements:

  1. Revision of existing incentive programs and creation of new incentive programs to better meet current market conditions and further the mission of the DIA;
  2. Creation of a master park plan for Downtown;
  3. Creation of a branding plan for each Downtown neighborhood; and
  4. Update of Downtown Design guidelines to refine and conform to the recently adopted zoning overlay

In addition, the update will include a condensed, highly illustrative version of the Plan that can be distributed to the public and the development community. This “Downtown Master Plan” will graphically illustrate the vision for Downtown and the goals and projects in the Business Investment and Development Plan.

Updated Market Feasibility Analysis

The DIA is currently working with a consultant to update the market feasibility analysis for Downtown. This analysis will provide market demand and expected rental rates and values in each Downtown neighborhood as well as expected growth rates and demographic trends. It will form the basis for incentive program changes in the updated Business Investment and Development Plan.

State of Downtown Report, 2020-2021

Tracks and analyzes Downtown’s performance in key indicators of urban revitalization, such as development, employment and residential.

Read More

State of Downtown Report, 2019-2020

Tracks and analyzes Downtown’s performance in key indicators of urban revitalization, such as development, employment and residential.

Read More

COJ Economic Development Partner Impact Report

The Economic Development Partner Impact Report details the results of the City’s collaborative efforts to strengthen the local economy and increase opportunities for the people of Jacksonville.

Read More

LaVilla Neighborhood Development Strategy, 2019

Consultant: Rummell/Munz, funded by both the DIA and the Jacksonville Transportation Authority

Read More

LaVilla Heritage Plan, 2020

The LaVilla Heritage Plan includes design plans for the Lift Ev’ry Voice and Sing Park, designed by renowned landscape architect Walter Hood, in the historic LaVilla neighborhood. 

Read More

Downtown Parking Study, 2019

Consultant: Tim Haas, contracted by DIA and the Office of Public Parking

Read More

Riverfront Design Guidelines, 2018

Consultants: HR&A, SWA, Haskell Company

Read More

Riverfront Investment Strategy, 2018

Consultants: HR&A, SWA, Haskell Company

Read More

Brooklyn Neighborhood Road Diet Study, 2017

Consultant: POND

Read More

Convention Center Feasibility Analysis, 2017

Consultant: Strategic Advisory Group

Read More

Jacksonville's Southbank Technical Assistance Panel, 2016

Consultant: Urban Land Institute 

Read More