Gateway Jax purchased the Ambassador Hotel and nearby parcels in March 2025 for $17 million, with plans to transform it into a premier hospitality destination in partnership with the Indigo Road Hospitality Group. The team has begun work to convert the long-vacant, historic Ambassador Hotel into a 105-key hotel with a high-end restaurant and bar, conference space, and other amenities. The plans also include future development of the adjacent historic Central National Bank building and construction of a small parking garage to serve the hotel and Pearl Square.